News for 'Building Brand'

6 mantras to build successful brands

6 mantras to build successful brands

Rediff.com18 Aug 2014

Successful commercial brands with a strong reputation support a positive nation brand.

Brand building: Why oil companies avoid sports stars

Brand building: Why oil companies avoid sports stars

Rediff.com15 Sep 2016

Many believe that marketing budgets could be a hurdle.

Finnish firm HMD Global unveils strategy to recover lost ground

Finnish firm HMD Global unveils strategy to recover lost ground

Rediff.com20 Feb 2024

Can the launch of smartphones under its own brand name by Finnish company HMD Global - despite having a licence to use the Nokia brand which it bought from Microsoft - help it regain its once dominant position in the mobile phone sweepstakes in India, where it was once routed? In 2009, Nokia was the country's largest MNC with revenues of $4 billion and a market share touching 80 per cent in 2010. After this, its fortunes fell. Although it had been the first global player to set up an assembly plant, not only to assemble phones for the local market but for exports, it had to shut down operations in 2014.

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

Rediff.com1 Jan 2025

'The race is now on for Indian IT firms to develop their AI prowess and focus on a software-first approach to services as the people element becomes more complicated with Trump's expected new regulations.'

How Indian firms can build great global brands

How Indian firms can build great global brands

Rediff.com24 May 2007

Indian businesses can start by raising the profiles of the leaders at an individual level to build globally recognised brands.

Lower input costs may aid pharma firms' Q2 margins

Lower input costs may aid pharma firms' Q2 margins

Rediff.com21 Oct 2024

Analysts are expecting pharmaceutical companies to post sales growth of 10-11 per cent in the second quarter this financial year while the Ebitda (earnings before interest, tax, depreciation, and amortisation) margins are anticipated to improve by about 110 basis points. Ebitda improvement will be led by lower input costs because prices of active pharmaceutical ingredients (APIs) are 5-15 per cent lower year-on-year (Y-o-Y). Axis Capital said sales growth would be around 10 per cent, of which growth in the India market would be 11 per cent or so.

Rs 11K crore IPO in sight, Swiggy projects quick commerce as the future

Rs 11K crore IPO in sight, Swiggy projects quick commerce as the future

Rediff.com4 Nov 2024

On the cusp of launching its Rs 11,327 crore initial public offering (IPO) next week, food and grocery delivery major Swiggy believes quick commerce to be its future growth engine and anticipates that it will outpace its core food delivery business over the next five years. Currently, the quick commerce business of Swiggy - backed by Prosus and SoftBank - is 40 per cent of the size of its food delivery revenues.

Reliance Has Filed 3,000 Plus Patents

Reliance Has Filed 3,000 Plus Patents

Rediff.com25 Oct 2024

Reliance has filed patents not only in India but also in the US, Canada, Europe, Estonia, South Korea, and South America. The patents include narrowband Internet of Things, AI large language models, AI DeepLearning, Big Data, devices, and quantum AI in 6G.

Bhool Bhulaiyaa 3 Review: Horror, Hamming And Heart

Bhool Bhulaiyaa 3 Review: Horror, Hamming And Heart

Rediff.com1 Nov 2024

A gleefully hammy Madhuri and Vidya's volley of death stares and evil laughs engage in a ruthless glamorous tug of war in Bhool Bhulaiyaa 3, notes Sukanya Verma.

The Raj & DK Line-Up You Cannot Miss

The Raj & DK Line-Up You Cannot Miss

Rediff.com6 Nov 2024

Sukanya Verma looks at their eclectic career of over two decades as their latest offering Citadel: Honey Bunny, the Indian leg of the Russo Brothers globetrotting spy universe series, drops on Amazon Prime Video on November 7.

Want To Invest In Pharma & Healthcare?

Want To Invest In Pharma & Healthcare?

Rediff.com5 Nov 2024

'A long-term investor with a 4 to 5 year horizon could invest in this theme via SIPs.'

Marriott to set up GCC in Hyderabad, 1st in hospitality

Marriott to set up GCC in Hyderabad, 1st in hospitality

Rediff.com4 Oct 2024

Marriott International will set up a global capability center (GCC) in Hyderabad, which will be its first such offshore unit in India and will help support Marriott's various operations across its global enterprise in 141 countries and territories. Marriott Tech Accelerator is also -- in all likelihood -- the first ever GCC from a hospitality major being set-up in India. While the company did not give details of the size of the center, senior state government officials said that the company will hire 300 people by the first quarter of the calendar year 2025.

How to make India an electronic & semiconductor products nation

How to make India an electronic & semiconductor products nation

Rediff.com11 Jul 2024

A task force set up by the Ministry of Electronics and Information Technology (Meity) for transforming India into an "electronic and semiconductor products" nation is on the verge of finalising its report, which is likely to recommend an allocation of Rs 44,000 crore between 2024 and 2030 to support homegrown companies in their quest to develop products and build global brands. The task force's recommendations include significant incentives: Rs 15,000 crore dedicated to electronic products (systems), Rs 11,000 crore for semiconductor products, and Rs 18,000 crore for various other incentives such as talent development, common infrastructure, logistics, and technology & IP (intellectual property) acquisition, a member of the panel revealed.

'Hybrid vehicles are an intermediate solution'

'Hybrid vehicles are an intermediate solution'

Rediff.com26 Sep 2024

'In terms of incentives, if you think about it, hybrids are a 20-year-old technology.'

'My Uncle Is Flirting With Me. Pls Help'

'My Uncle Is Flirting With Me. Pls Help'

Rediff.com16 Dec 2024

rediffGURU Anu Krishna offers advice on how to deal with complicated situations in a relationship.

Tributes pour in for Tata's 'Ratan'

Tributes pour in for Tata's 'Ratan'

Rediff.com10 Oct 2024

Industry leaders on Thursday mourned the death of Ratan Tata saying with his demise India has lost a visionary who shaped its industrial and philanthropic landscape. Tata was a truly remarkable business leader who placed the country before business interests, and whose vision was truly transformational for a country and its people, TVS Motor Co Chairman Emeritus Venu Srinivasan said in a statement. "Mr Tata was a truly remarkable business leader, the likes of whom nations get only once in a century," he added.

The Machine That Saved Tanishq

The Machine That Saved Tanishq

Rediff.com29 Aug 2024

Stories are legion about the Karatmeter's use at that time. Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then becoming irate about the jeweller who had gypped them, the local jewellery industry leaning heavily on the Tanishq franchisees to desist from using it, some jewellers even threatening violent action.

'Carrefour looking to export from India in next 5 years'

'Carrefour looking to export from India in next 5 years'

Rediff.com12 Oct 2024

'All competitors are sourcing within the country, so we'll be at the same level of competition.'

It's All Khel Khel Mein On OTT This Week

It's All Khel Khel Mein On OTT This Week

Rediff.com11 Oct 2024

Sukanya Verma gives you some interesting options.

Ek hai, toh safe hai: Modi calls for SC, ST, OBC unity in Maha rally

Ek hai, toh safe hai: Modi calls for SC, ST, OBC unity in Maha rally

Rediff.com8 Nov 2024

The PM said the Congress and its allies should not encourage the "Pakistan agenda" and speak the language of separatists.

IPL Auctions: Punjab Kings expected to break the bank for Pant

IPL Auctions: Punjab Kings expected to break the bank for Pant

Rediff.com1 Nov 2024

RCB might show interest in KL Rahul.

'I Have Ideas For Two Sequels For Andaz Apna Apna'

'I Have Ideas For Two Sequels For Andaz Apna Apna'

Rediff.com5 Nov 2024

'I may not have accrued a large bank balance, but I think I've earned something far valuable. Respect.' 'That's what Andaz Apna Apna brought me, and I wouldn't exchange that respect for any amount of money in the world.'

Tata's brand building: A roundabout tale

Tata's brand building: A roundabout tale

Rediff.com31 Dec 2012

The Tatas' track record in brand building has been chequered for a group that has ironically had and continues to have a fairly strong presence in consumer-facing businesses.

Rau's IAS Study Circle: What You Must Know

Rau's IAS Study Circle: What You Must Know

Rediff.com1 Aug 2024

Rau's felt the need to be where the action was.
The institute that once drew largely elite students also decided to expand its base and cater to a wider pool.

'In three years, we want to reach 1 million direct outlets'

'In three years, we want to reach 1 million direct outlets'

Rediff.com15 May 2024

'Our target will come from rural areas as there are more outlets there.'

Urban Realtors Ride Redevelopment Bandwagon

Urban Realtors Ride Redevelopment Bandwagon

Rediff.com8 Oct 2024

15 to 25 per cent of property registrations in Mumbai come from redevelopment, with over 3,500 projects approved by May 2024.

Volume outperformance, steady results factored into Bajaj Auto's valuations

Volume outperformance, steady results factored into Bajaj Auto's valuations

Rediff.com25 Jul 2024

Bajaj Auto reported steady results in Q1FY25, with revenue surging 16 per cent year-on-year (Y-o-Y), operating profit registering a growth of 24 per cent Y-o-Y, and margins swelling 20.2 per cent. The profitability was aided by 50 basis points (bps) on the accrual of PLI benefits. The domestic prospects for two-wheelers are healthy, though the response to the newly launched CNG motorcycle is a key monitorable.

What's in a brand name?

What's in a brand name?

Rediff.com22 Mar 2017

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.

Start-ups may get tax benefit in Budget 2016 for brand building

Start-ups may get tax benefit in Budget 2016 for brand building

Rediff.com9 Feb 2016

The govt could allow start-ups and e-commerce cos to appropriate initial brand building expenses over several years for accounting benefits

'Ratan Tata Is No More, But Tata Name Will Live Forever'

'Ratan Tata Is No More, But Tata Name Will Live Forever'

Rediff.com10 Oct 2024

'The people of India have shown immense faith in the Tata group as they have never broken the trust of Indians.'

'We will continue to invest in commercial properties'

'We will continue to invest in commercial properties'

Rediff.com3 Jun 2024

'A positive momentum in the southern market as far as leasing, absorption, and rentals are concerned.'

Watch Out For These Car Launches!

Watch Out For These Car Launches!

Rediff.com12 Aug 2024

Mahindra is coming up with the Thar Roxx. MG Motor India announced a third electric vehicle Windsor. Hyundai and Kia are expected to introduce updated versions of the Alcazar and Carnival respectively.

'Real growth and opportunity are going to come from GLP-1'

'Real growth and opportunity are going to come from GLP-1'

Rediff.com21 Aug 2024

'It is not just the US and European opportunity, but it is a huge global opportunity.'

Did You Know About Tatas' China Link?

Did You Know About Tatas' China Link?

Rediff.com17 Oct 2024

The Tata Group is one of the very few Indian MNCs which has carved out a niche in China's highly competitive market, notes Rup Narayan Das.

How Mumbai Metro is building its brand

How Mumbai Metro is building its brand

Rediff.com11 Jun 2015

In a first, a public transport facility is beating its own drum.

BharatPe, PhonePe amicably settle trademark disputes over 'Pe' suffix

BharatPe, PhonePe amicably settle trademark disputes over 'Pe' suffix

Rediff.com27 May 2024

Financial technology (fintech) firms PhonePe and BharatPe announced on Sunday that they have settled long-standing legal disputes regarding the use of the trademark with the suffix 'Pe' in their brand names. The settlement concludes five-year-long legal disputes across multiple courts. Both companies have decided to withdraw all opposition against each other in the Trade Marks Registry.

Is This Right Time To Buy A Home?

Is This Right Time To Buy A Home?

Rediff.com18 Oct 2024

For those looking for more affordable options, purchasing an under-construction property could be a smart move, as these generally cost less than ready-to-move-in properties.

New techniques of brand building

New techniques of brand building

Rediff.com2 Jul 2010

A brand can move from creating affinity to inspiring awe and respect

What I Discovered In 100 Hours In Seoul

What I Discovered In 100 Hours In Seoul

Rediff.com6 Nov 2024

A sojourn in Seoul, one of Asia's largest metropolises, where the ultra-modern coexists with the ancient -- temples and palaces with futuristic skyscrapers climbing to the stratosphere, K-pop with Buddhism, a village within city limits.

Infosys recognised as the fastest growing services brand

Infosys recognised as the fastest growing services brand

Rediff.com27 Jan 2021

Infosys announced on Wednesday that it has been recognised as the fastest growing among the top ten IT services brands, by brand valuation firm 'Brand Finance', in its Global 500 2021 report.