News for 'Building Brand'

The North-South Battle Gets Ugly

The North-South Battle Gets Ugly

Rediff.com20 Mar 2025

With its age-old fascination for education, southern states have done better than the North. Start-ups, IT hubs, and industry majors setting up shop have changed the face of the South. Nearly 79% of global offices set up by international conglomerates in India are in the South. Almost 46% of tech unicorns are from the South. The GDP per person in the South is 4.2 times higher than the North. None of these indicators can be ignored by any central government, whatever the political compulsions, notes Ramesh Menon.

Osamu Suzuki, the man who spurred India's auto industry is dead

Osamu Suzuki, the man who spurred India's auto industry is dead

Rediff.com27 Dec 2024

Osamu Suzuki, the man who took a risk and bet on India when no one else believed in having a viable automobile company in the country, has died at the age of 94, according to information shared by Japan's Suzuki Motor Corporation on Friday.

Myntra to have $100-mn in-house brands

Myntra to have $100-mn in-house brands

Rediff.com5 Aug 2015

Myntra expects to reach $100-million annual revenue.

20 EV Launches In 2025

20 EV Launches In 2025

Rediff.com2 Jan 2025

Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Hyundai and MG Motors are gearing up to introduce EVs in India.

Hopefully we'll win the World Cup with 'Pakistan' brand of cricket: Arthur

Hopefully we'll win the World Cup with 'Pakistan' brand of cricket: Arthur

Rediff.com5 Oct 2023

Pakistan team director Mickey Arthur feels the "boys" of 2019 batch have become grown up men four years later and promised an aggressive brand of cricket from them over the course of the ODI World Cup.

Yogi holds cabinet meet at Maha Kumbh, takes holy dip at Sangam

Yogi holds cabinet meet at Maha Kumbh, takes holy dip at Sangam

Rediff.com22 Jan 2025

The Cabinet meeting and the holy dip comes on a day that marks the first anniversary of the consecration ceremony of the Ram temple in Ayodhya.

Is This The Future Of Television?

Is This The Future Of Television?

Rediff.com4 Dec 2024

'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'

Honda-Nissan Merger: What About India?

Honda-Nissan Merger: What About India?

Rediff.com24 Dec 2024

Two Japanese auto giants, Honda and Nissan, are moving towards a potential merger, but it remains unclear how their Indian operations will be immediately impacted.

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Rediff.com20 Apr 2023

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.'

How BJP Uses Influencers To Win Over Voters

How BJP Uses Influencers To Win Over Voters

Rediff.com26 Feb 2024

'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'

6 mantras to build successful brands

6 mantras to build successful brands

Rediff.com18 Aug 2014

Successful commercial brands with a strong reputation support a positive nation brand.

Indian smartphone brands reeling under Chinese onslaught

Indian smartphone brands reeling under Chinese onslaught

Rediff.com24 Jan 2022

The onslaught of Chinese mobile brands is virtually obliterating Indian brands, especially in terms of value. According to industry estimates based on excise and Custom duty trends, the value share of Indian brands (across smartphones and feature phones, operator phone sales - which is mostly Jio phones - and the value of phones smuggled into the country) has dropped to a mere 1.2 per cent in January-October 2021 compared to 25.4 per cent in the calendar year 2015. In the same period, the Chinese have established their domination, hitting a value share of 64.5 per cent, up from 17.8 per cent.

5 Workplace Changes You Will See in 2025

5 Workplace Changes You Will See in 2025

Rediff.com2 Jan 2025

Workplaces of 2025 will be defined by a deep focus on people-first values, inclusivity, and sustainable growth, foresees Sonica Aron, founder of Marching Sheep.

Criticism unfair! Don't write off SA in WTC final: ABD

Criticism unfair! Don't write off SA in WTC final: ABD

Rediff.com12 Jan 2025

AB de Villiers feels the criticism that has come South Africa's way is unwarranted and they have rather done well to reach the WTC final despite experiencing "so many changes" in the last three to five years.

How Indian Weddings Got So Big, Glitzy

How Indian Weddings Got So Big, Glitzy

Rediff.com20 Nov 2024

What was once a solemn Vedic ritual is today a celebration for the entire extended family. And why not? With families living in distant cities, even continents, weddings are seen as an occasion for cousins and uncles to congregate under one roof for two or three days, observes Ambi Parmeswaran.

Reliance Brands in advanced talks to acquire Sephora's India rights

Reliance Brands in advanced talks to acquire Sephora's India rights

Rediff.com22 Sep 2022

Reliance Brands is in advance stage of talks to take over the India rights for premium makeup and beauty retail chain Sephora, from Arvind Fashions, according to two persons in the know. The Mukesh Ambani-led retail company is already in talks with developers to lease out stores for Sephora, said one of the above mentioned sources. While Reliance Brands was yet to answer Business Standard's query, an Arvind Fashions spokeperson, in an e-mailed response, said: "As per company policy, we do not comment on market rumours and speculation."

'Congress' Biggest Mistake Was...'

'Congress' Biggest Mistake Was...'

Rediff.com13 Dec 2024

'...to think apna time aa gaya after the 2024 election.'

Brand building: Why oil companies avoid sports stars

Brand building: Why oil companies avoid sports stars

Rediff.com15 Sep 2016

Many believe that marketing budgets could be a hurdle.

TCS pips HDFC Bank to be most-valuable brand

TCS pips HDFC Bank to be most-valuable brand

Rediff.com15 Sep 2022

Tata Consultancy Services (TCS) is India's most-valuable brand in 2022 replacing HDFC Bank, which held the number one spot since 2014, according to Kantar BrandZ report on India's most-valuable brands. TCS was able to grab the top slot due to rising global demand for automation and digital transformation, following the pandemic. Indian brands have bounced back from the pandemic to increase their brand value by 35 per cent compound annual growth rate (CAGR) since 2020.

How Indian firms can build great global brands

How Indian firms can build great global brands

Rediff.com24 May 2007

Indian businesses can start by raising the profiles of the leaders at an individual level to build globally recognised brands.

The rise of the social media savvy Olympians

The rise of the social media savvy Olympians

Rediff.com22 Jul 2024

Athletes on the hunt for Olympic gold will also be chasing likes and follows on social media in Paris, as a battle for a coveted piece of viral fame kicks off at the Games.

Money laundering a big threat to online gaming and digital economy: Report

Money laundering a big threat to online gaming and digital economy: Report

Rediff.com24 Oct 2024

The fast-growing Indian online gaming sector is facing a significant threat from money laundering, necessitating urgent steps to ensure its sustained success and protect the country's robust digital economy, a report said on Thursday. The essential measures outlined in a report by the Digital India Foundation include forming a dedicated task force for illegal operators, creating a whitelist of legal operators, combating misleading advertisements, and incorporating principles of financial integrity and international cooperation.

MG Cyberster EV To Debut In India In January 2025

MG Cyberster EV To Debut In India In January 2025

Rediff.com3 Dec 2024

The Cyberster is currently sold in the UK for about Rs 63 lakh and is expected to be priced between Rs 65 lakh and Rs 70 lakhs.

Hathiram Chaudhary: A Hero For Our Times

Hathiram Chaudhary: A Hero For Our Times

Rediff.com31 Jan 2025

We do not whistle for Hathiram Chaudhary. And yet the bond we feel towards him is spontaneous, almost effortless. This is because he shares something of our too-ideal dreams, our wry acceptance of our limitations, our useful frustrations, and our pointless sprints, explains Sreehari Nair.

Parents, Equip Your Child For A Changing World

Parents, Equip Your Child For A Changing World

Rediff.com19 Dec 2024

'Make your child solve his/her problems on his/her own. Let the child see parenting as a partnership between you and your child.'

'The EV Market Is Hotting Up'

'The EV Market Is Hotting Up'

Rediff.com21 Sep 2024

'A lot of players such as Maruti and Hyundai are entering the market in the first and the second quarters of 2025.'

World Savings Day: Your Career Is Your BIGGEST Saving!

World Savings Day: Your Career Is Your BIGGEST Saving!

Rediff.com30 Oct 2024

The best way to achieve financial security isn't by cutting out every vada pav or limiting yourself to home-cooked meals; it's by making yourself indispensable at work, says Vatsal Ramaiya.

Finnish firm HMD Global unveils strategy to recover lost ground

Finnish firm HMD Global unveils strategy to recover lost ground

Rediff.com20 Feb 2024

Can the launch of smartphones under its own brand name by Finnish company HMD Global - despite having a licence to use the Nokia brand which it bought from Microsoft - help it regain its once dominant position in the mobile phone sweepstakes in India, where it was once routed? In 2009, Nokia was the country's largest MNC with revenues of $4 billion and a market share touching 80 per cent in 2010. After this, its fortunes fell. Although it had been the first global player to set up an assembly plant, not only to assemble phones for the local market but for exports, it had to shut down operations in 2014.

Honestly, Would You Wear These Outfits?

Honestly, Would You Wear These Outfits?

Rediff.com11 Oct 2024

Day Two of the FDCI X Lakme Fashion Week witnessed some crazy, out-of-the-box creations.

This Mum Helps Women Return To Work

This Mum Helps Women Return To Work

Rediff.com3 Jan 2025

In two years, the start-up Overqualified Housewives has helped over 6,000 women across India find flexible-job roles across India from salaries ranging between Rs 8,000 to Rs 80,000, making them financially independent.

Madhuri Dixit's Top 10 Dance Offs

Madhuri Dixit's Top 10 Dance Offs

Rediff.com28 Oct 2024

Watching the dancing queen groove is such a satisfying experience that even a bad movie cannot come in its way.

Tata's brand building: A roundabout tale

Tata's brand building: A roundabout tale

Rediff.com31 Dec 2012

The Tatas' track record in brand building has been chequered for a group that has ironically had and continues to have a fairly strong presence in consumer-facing businesses.

Lower input costs may aid pharma firms' Q2 margins

Lower input costs may aid pharma firms' Q2 margins

Rediff.com21 Oct 2024

Analysts are expecting pharmaceutical companies to post sales growth of 10-11 per cent in the second quarter this financial year while the Ebitda (earnings before interest, tax, depreciation, and amortisation) margins are anticipated to improve by about 110 basis points. Ebitda improvement will be led by lower input costs because prices of active pharmaceutical ingredients (APIs) are 5-15 per cent lower year-on-year (Y-o-Y). Axis Capital said sales growth would be around 10 per cent, of which growth in the India market would be 11 per cent or so.

What's in a brand name?

What's in a brand name?

Rediff.com22 Mar 2017

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.

Start-ups may get tax benefit in Budget 2016 for brand building

Start-ups may get tax benefit in Budget 2016 for brand building

Rediff.com9 Feb 2016

The govt could allow start-ups and e-commerce cos to appropriate initial brand building expenses over several years for accounting benefits

Rs 11K crore IPO in sight, Swiggy projects quick commerce as the future

Rs 11K crore IPO in sight, Swiggy projects quick commerce as the future

Rediff.com4 Nov 2024

On the cusp of launching its Rs 11,327 crore initial public offering (IPO) next week, food and grocery delivery major Swiggy believes quick commerce to be its future growth engine and anticipates that it will outpace its core food delivery business over the next five years. Currently, the quick commerce business of Swiggy - backed by Prosus and SoftBank - is 40 per cent of the size of its food delivery revenues.

How to make India an electronic & semiconductor products nation

How to make India an electronic & semiconductor products nation

Rediff.com11 Jul 2024

A task force set up by the Ministry of Electronics and Information Technology (Meity) for transforming India into an "electronic and semiconductor products" nation is on the verge of finalising its report, which is likely to recommend an allocation of Rs 44,000 crore between 2024 and 2030 to support homegrown companies in their quest to develop products and build global brands. The task force's recommendations include significant incentives: Rs 15,000 crore dedicated to electronic products (systems), Rs 11,000 crore for semiconductor products, and Rs 18,000 crore for various other incentives such as talent development, common infrastructure, logistics, and technology & IP (intellectual property) acquisition, a member of the panel revealed.

Reliance Has Filed 3,000 Plus Patents

Reliance Has Filed 3,000 Plus Patents

Rediff.com25 Oct 2024

Reliance has filed patents not only in India but also in the US, Canada, Europe, Estonia, South Korea, and South America. The patents include narrowband Internet of Things, AI large language models, AI DeepLearning, Big Data, devices, and quantum AI in 6G.

Bhool Bhulaiyaa 3 Review: Horror, Hamming And Heart

Bhool Bhulaiyaa 3 Review: Horror, Hamming And Heart

Rediff.com1 Nov 2024

A gleefully hammy Madhuri and Vidya's volley of death stares and evil laughs engage in a ruthless glamorous tug of war in Bhool Bhulaiyaa 3, notes Sukanya Verma.

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

Rediff.com1 Jan 2025

'The race is now on for Indian IT firms to develop their AI prowess and focus on a software-first approach to services as the people element becomes more complicated with Trump's expected new regulations.'