News for 'Building Brand'

'US tariff issue is an overhanging sword'

'US tariff issue is an overhanging sword'

Rediff.com7 Mar 2025

Firodia talked about his plans for the EV-components business, and the components business at large for the group

After cola play, Reliance Consumer takes trade margin fight to snacks

After cola play, Reliance Consumer takes trade margin fight to snacks

Rediff.com11 Nov 2024

After trying to make a dent in the cola market with Campa by offering higher trade margins to the supply chain, Reliance Consumer Products is betting on the same strategy to capture the chips, namkeen, and biscuits market in the country's booming snacks sector.

India To Develop 50 Tourism Sites

India To Develop 50 Tourism Sites

Rediff.com3 Feb 2025

In a continued push to spiritual tourism, there will be a focus on destinations related to the life and times of Lord Buddha.

'Focus on England': Rohit dismisses retirement talk

'Focus on England': Rohit dismisses retirement talk

Rediff.com5 Feb 2025

Indian captain Rohit Sharma has dismissed speculation about his future in international cricket, stating his focus is on the upcoming ODI series against England and the Champions Trophy.

'World's safest' car crushed by truck, driver blames...

'World's safest' car crushed by truck, driver blames...

Rediff.com23 Dec 2024

The driver of the truck involved in a fatal accident in Nelamangala, Karnataka, that killed six people, claimed on Monday that a car ahead of him applied sudden brakes, causing him to lose control and turn towards the road divider. Police are investigating the accident, reviewing CCTV footage and conducting a case study to determine the cause.

'Anytime You Take On India, It's Big'

'Anytime You Take On India, It's Big'

Rediff.com28 Feb 2025

'We're excited about the game, and obviously, if you can win, it builds a lot of momentum going into the semifinal.'

Strategic pacts reshape energy turf

Strategic pacts reshape energy turf

Rediff.com13 Feb 2025

Leading oil companies dedicated the second day of India Energy Week (IEW) 2025 to announcing strategic deals and business agreements across the supply chain - from sourcing more crude oil supply to deploying more domestic ships and building gas distribution capacity.

'Zepto Is India's Fastest-Growing Internet Company'

'Zepto Is India's Fastest-Growing Internet Company'

Rediff.com2 Dec 2024

'Domestic investors are opening up to the idea of high-growth Internet companies as a pool of value creation.' 'They like the execution that they see with Zepto, and for us, that is the most important factor.'

TCS world's second most valuable IT brand, Infy fastest growing

TCS world's second most valuable IT brand, Infy fastest growing

Rediff.com27 Jan 2022

Infosys has emerged as the fastest growing IT services brand following 52 per cent brand value growth since last year and 80 per cent since 2020 to $12.8 billion, earning it third spot, the brand valuation consultancy said in its latest Global 500 IT Services Ranking report. TCS and Infosys have pushed IBM to fourth spot from second. IBM's brand value now stands at $10.6 billion, a decline of 34 per cent from last year and 50 per cent since 2020.

Why time is right to invest in Zomato, Swiggy shares

Why time is right to invest in Zomato, Swiggy shares

Rediff.com20 Mar 2025

After a massive selloff in the shares of food delivery giants Zomato and Swiggy, analysts believe the time may be right for investors to start adding these stocks to their portfolio carts. Their optimism, they say, stems from the sharp correction in stock prices and valuations, which seem to have "over-baked" concerns about the two companies.

'Small finance banks need to build all product ranges'

'Small finance banks need to build all product ranges'

Rediff.com15 Mar 2024

'You cannot have only one product or one market or one customer segment.'

How to build a successful brand

How to build a successful brand

Rediff.com19 Apr 2006

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

Rediff.com4 Jan 2024

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.

Former Karnataka CM S M Krishna passes away

Former Karnataka CM S M Krishna passes away

Rediff.com10 Dec 2024

Former Karnataka Chief Minister S M Krishna passed away at his residence in Bengaluru early Tuesday morning, his family said.

TCS plans big brand building exercise

TCS plans big brand building exercise

Rediff.com3 Mar 2006

Tata Consultancy Services, India's largest software exporter, will embark on a massive brand building exercise, starting early next fiscal and said it expects its joint venture subsidiary with Microsoft in China to be operational by June this year.

Will India's FMCG sector see consumption revival in 2025?

Will India's FMCG sector see consumption revival in 2025?

Rediff.com23 Dec 2024

The FMCG industry hopes for a revival in consumption growth in 2025 with some 'green shoots' already visible, after having a challenging year amid escalating input costs and a double-digit rise in food inflation, which ultimately slowed down the pace of the urban market growth in the second half of 2024. Soaring prices of commodities such as palm oil, coffee, cocoa and wheat forced FMCG players to go for a hike of 3 to 5 per cent or resort to shrinkflation by reducing pack sizes and grammage to retain attractive price points, fearing a volume loss.

Hero Moto says sales may rebound in 'big way'

Hero Moto says sales may rebound in 'big way'

Rediff.com16 Jan 2025

Hero MotoCorp anticipates a big rebound in two-wheeler (2W) sales in rural India over the next four to eight quarters, driven by favourable factors such as a decent monsoon, rising crop prices, improved employment conditions, and increasing consumer confidence, its chief executive officer (CEO) Niranjan Gupta said on Wednesday. Amid tepid rural sales, he stated that there is a "strong case" for GST (goods and services tax) on entry-level two-wheelers, which are under 125 CC, to be moved down from 28 per cent to 18 per cent as they are used by "masses".

'ROI On An MBA Is Seriously Messed Up'

'ROI On An MBA Is Seriously Messed Up'

Rediff.com12 Mar 2025

Why has a Reddit user's post -- where the user warns that 'even an IIM tag won't save you' -- created a storm online?

Myntra to have $100-mn in-house brands

Myntra to have $100-mn in-house brands

Rediff.com5 Aug 2015

Myntra expects to reach $100-million annual revenue.

News about Starbucks leaving India is baseless: TCPL

News about Starbucks leaving India is baseless: TCPL

Rediff.com19 Dec 2024

Tata Consumer Products Ltd (TCPL) on Thursday denied reports on the exit of cafe chain Starbucks from the Indian market, terming them as "baseless". Tata in a 50:50 joint venture with US-based Starbucks Corporation operates a cafe chain in India under the brand name of Starbucks, which is the leading cafe chain in India.

Oscar-Nominated Movies Rule OTT

Oscar-Nominated Movies Rule OTT

Rediff.com28 Feb 2025

Women power, rebellious love, shady godmen, love triangles and more on OTT. Sukanya Verma lists everything coming up on OTT this week.

Can Kirana Stores Beat The Q-Com Threat?

Can Kirana Stores Beat The Q-Com Threat?

Rediff.com30 Sep 2024

Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes Ambi Parameswaran.

Ghost Jobs Are Worse Than No Jobs!

Ghost Jobs Are Worse Than No Jobs!

Rediff.com20 Feb 2025

By staying informed and focusing on legitimate job openings, candidates can navigate the job market more effectively and safeguard their career aspirations.

Mercedes Rules Luxury Cars Segment

Mercedes Rules Luxury Cars Segment

Rediff.com21 Dec 2024

For the first time in history, the luxury car market is poised to cross the sales mark of 50,000 units in 2024, with Mercedes leading the way

Honda Motorcycle and Scooter launches Activa in electric avatar

Honda Motorcycle and Scooter launches Activa in electric avatar

Rediff.com27 Nov 2024

Honda Motorcycle and Scooter India (HMSI) on Wednesday forayed into the fast-growing domestic electric mobility market with the introduction of e-scooters, ACTIVA e: and QC1, with swappable and fixed batteries. With this, the Japanese two-wheeler maker will now be competing with other legacy players such as Bajaj Auto, Hero MotoCorp, TVS Group as well as pure EV players like Ather and Ola, who already have a good presence in the segment, which is growing at 34 per cent year-on-year.

Construction of 2 nuke submarines okayed: Navy chief

Construction of 2 nuke submarines okayed: Navy chief

Rediff.com3 Dec 2024

The government has approved the construction of two indigenously designed nuclear attack submarines and is expected to ink contracts next month to procure 26 naval variant of Rafale jets and three Scorpene submarines, Navy Chief Admiral Dinesh Tripathi said on Monday.

Emami has built itself through acquisition, but...

Emami has built itself through acquisition, but...

Rediff.com8 Oct 2024

Two young men jostle in a rickshaw as it clatters along a narrow, bustling lane of North Kolkata, each with a leg dangling over the side of the vehicle, a bulging sack of cosmetics nestled between them. The protagonists here are the founders of Emami - Radhe Shyam Agarwal and Radhe Shyam Goenka - childhood friends who gave up cushy corporate jobs to build a fast-moving consumer goods (FMCG) company. From a 200-square-foot rented space on Muktaram Babu Street in North Kolkata, brand Emami stepped into the competitive world of FMCG 50 years back, armed with just three products: Vanishing cream, talcum powder, and cold cream.

Hopefully we'll win the World Cup with 'Pakistan' brand of cricket: Arthur

Hopefully we'll win the World Cup with 'Pakistan' brand of cricket: Arthur

Rediff.com5 Oct 2023

Pakistan team director Mickey Arthur feels the "boys" of 2019 batch have become grown up men four years later and promised an aggressive brand of cricket from them over the course of the ODI World Cup.

6 mantras to build successful brands

6 mantras to build successful brands

Rediff.com18 Aug 2014

Successful commercial brands with a strong reputation support a positive nation brand.

The Tribe Is Glamorous But Brutal

The Tribe Is Glamorous But Brutal

Rediff.com8 Oct 2024

The Kardashians serve as a blueprint for The Tribe's own journey, observes Shristi Sahoo.

'Our India centre is a hub for global innovation'

'Our India centre is a hub for global innovation'

Rediff.com8 Jan 2025

'Our business continues to roll out its strategy, the role of this GDTC continues to grow.'

Budget Impact: 10 Largecaps To Look Out For

Budget Impact: 10 Largecaps To Look Out For

Rediff.com4 Feb 2025

10 largecaps stocks which stand to gain from the Budget.

Indian smartphone brands reeling under Chinese onslaught

Indian smartphone brands reeling under Chinese onslaught

Rediff.com24 Jan 2022

The onslaught of Chinese mobile brands is virtually obliterating Indian brands, especially in terms of value. According to industry estimates based on excise and Custom duty trends, the value share of Indian brands (across smartphones and feature phones, operator phone sales - which is mostly Jio phones - and the value of phones smuggled into the country) has dropped to a mere 1.2 per cent in January-October 2021 compared to 25.4 per cent in the calendar year 2015. In the same period, the Chinese have established their domination, hitting a value share of 64.5 per cent, up from 17.8 per cent.

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Rediff.com20 Apr 2023

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.'

Brand building: Why oil companies avoid sports stars

Brand building: Why oil companies avoid sports stars

Rediff.com15 Sep 2016

Many believe that marketing budgets could be a hurdle.

How Indian firms can build great global brands

How Indian firms can build great global brands

Rediff.com24 May 2007

Indian businesses can start by raising the profiles of the leaders at an individual level to build globally recognised brands.

'England's powerful squad will entertain in India'

'England's powerful squad will entertain in India'

Rediff.com21 Jan 2025

England coach Brendon McCullum, known for his aggressive 'Bazball' approach, has surprised everyone by promising a "watchful" style of cricket in the limited overs series against India. He also confirmed that captain Jos Buttler will focus solely on batting and won't be keeping wickets during the tour. The tour begins with the first of the five-match T20I series at Eden Gardens on Wednesday, followed by three one-day internationals. This ODI series serves as a dress rehearsal for both teams ahead of the ICC Champions Trophy, which will be held in Pakistan and Dubai from February 19.

Reliance Brands in advanced talks to acquire Sephora's India rights

Reliance Brands in advanced talks to acquire Sephora's India rights

Rediff.com22 Sep 2022

Reliance Brands is in advance stage of talks to take over the India rights for premium makeup and beauty retail chain Sephora, from Arvind Fashions, according to two persons in the know. The Mukesh Ambani-led retail company is already in talks with developers to lease out stores for Sephora, said one of the above mentioned sources. While Reliance Brands was yet to answer Business Standard's query, an Arvind Fashions spokeperson, in an e-mailed response, said: "As per company policy, we do not comment on market rumours and speculation."

Osamu Suzuki, the man who spurred India's auto industry is dead

Osamu Suzuki, the man who spurred India's auto industry is dead

Rediff.com27 Dec 2024

Osamu Suzuki, the man who took a risk and bet on India when no one else believed in having a viable automobile company in the country, has died at the age of 94, according to information shared by Japan's Suzuki Motor Corporation on Friday.

How BJP Uses Influencers To Win Over Voters

How BJP Uses Influencers To Win Over Voters

Rediff.com26 Feb 2024

'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'